Project Overview
New Kids On The Block (NKOTB) Branding Initiative
Client: Cameroon Blockchain Business Council (CBBC)
Project Type: Logo Design, Branding, and Marketing Material Creation
Objective: To engage teenagers in computer programming, entrepreneurship, and blockchain technology by creating an inspiring brand that also communicates the value of NKOTB to their parents.
Project Type: Logo Design, Branding, and Marketing Material Creation
Objective: To engage teenagers in computer programming, entrepreneurship, and blockchain technology by creating an inspiring brand that also communicates the value of NKOTB to their parents.
Goals
The NKOTB initiative aims to provide a unique educational experience that not only introduces teens to cutting-edge technologies but also inspires and equips them with the foundational skills needed to explore these fields. The ultimate measure of success for this project is the enrollment of participants through parental registrations.
The NKOTB initiative aims to provide a unique educational experience that not only introduces teens to cutting-edge technologies but also inspires and equips them with the foundational skills needed to explore these fields. The ultimate measure of success for this project is the enrollment of participants through parental registrations.
Process
Client Consultation: Engaged in detailed discussions with CBBC to understand their vision and objectives.
Design Brief: Developed a comprehensive brief that outlines the creative direction and strategic approach for the branding and marketing materials.
Solution
In collaboration with the CBBC team, we conducted brainstorming sessions to identify themes that resonate both with kids and their parents. The concept of using Legos as a central theme was chosen to symbolize building and creativity—appealing qualities in both traditional and digital realms. Utilizing this theme, we designed and executed a targeted marketing campaign across platforms like LinkedIn, Twitter, and Instagram. This strategic presence aimed to generate organic interest among parents and guide them to a dedicated landing page for easy registration.
In collaboration with the CBBC team, we conducted brainstorming sessions to identify themes that resonate both with kids and their parents. The concept of using Legos as a central theme was chosen to symbolize building and creativity—appealing qualities in both traditional and digital realms. Utilizing this theme, we designed and executed a targeted marketing campaign across platforms like LinkedIn, Twitter, and Instagram. This strategic presence aimed to generate organic interest among parents and guide them to a dedicated landing page for easy registration.
Final Deliverables
Brand Guide: A comprehensive manual detailing the visual and verbal elements of the NKOTB brand identity.
Logo: A distinctive and memorable logo that captures the essence of the NKOTB program.
Social Media Assets: Custom cover pages for major social platforms to maintain brand consistency and visibility.
Print and Digital Marketing Materials: Including posters, rollup banners, flyers, and tailored content for Facebook and Twitter to ensure broad outreach.
This initiative not only aligns with the technological aspirations of the next generation but also bridges the gap between innovative education and community involvement, ensuring that NKOTB stands as a beacon of opportunity for young minds interested in the future of technology.
 Many thanks to you!
